Samsung Electronics to Hold Global Strategy Meeting on AI Integration

By Kim Han-joo

SEOUL, June 16 (Yonhap) -- Samsung Electronics Co. will kick off a global strategy meeting Tuesday to discuss key business strategies for the second half of the year, according to industry sources.

Samsung holds global strategy meetings every June and December, bringing together top executives and heads of overseas subsidiaries under the leadership of each business division.

The meetings come as the South Korean tech giant seeks to expand companywide support for its transformation initiative driven by artificial intelligence (AI). The company earlier announced plans to fundamentally transform its work processes and corporate culture by fully integrating AI across its operations.

According to the sources, Samsung will begin the three-day meetings with its mobile business division Tuesday.

The mobile business is expected to discuss supply chain conditions and global demand prospects following the end of the Middle East conflict amid concerns over a weaker earnings performance in the second half of the year.

Samsung's ongoing AI transformation efforts are also expected to be a major agenda item, with the company seeking to build consensus not only among domestic employees but also across its overseas subsidiaries.

On Thursday, the lucrative chip division meeting will be chaired by Jun Young-hyun, who leads Samsung Electronics' device solutions division.

The division is expected to review the supply status of high-performance memory products, including high bandwidth memory (HBM) chips scheduled for delivery to major customers in the second half.