Scorsese's AI Investment Sparks Backlash in Film Industry

Martin Scorsese’s announcement that he has invested in an AI company and uses the technology to create storyboards has triggered a backlash from fellow members of the film industry.

The New York Times reported that Scorsese had been appointed in 2025 as a partner and adviser to Black Forest Labs, a German-based venture that specialises in text-to-image generative AI.

Scorsese said in a statement to the New York Times: “I’m interested in the intersection of technology and storytelling, and seeing how that can push the bounds of creativity to create deeper and richer experiences for audiences. Remember, cinema is a young medium, only around 125 years old, so we have to be open to how it can evolve.”

He added: “For 70 years, I’ve been creating my own storyboards. There’s always been this problem of how do you communicate what you see in your head to your cast and crew. There are some things you have to see and feel. Now with this tool, I can share what I’m visualising more clearly and efficiently to my creative team.”

Storyboard and concept artists responded angrily, with Karla Ortiz, a concept artist on a string of Marvel films including Black Panther, Avengers: Endgame and Avengers: Infinity War saying on social media: “He throws every single storyboard artist he’s ever worked with under the bus … To use his legacy and power for this is just so disgusting.”

Samuel Deats, director of animated TV series Castlevania, added on social media: “There is absolutely no reason to need AI built on the stolen work of millions of artists to storyboard your vision, have some damn pride and respect your peers.”

With this move, Scorsese has joined the swelling ranks of significant film industry figures who are endorsing and utilising AI. Steven Soderbergh used AI generated sequences in his recent documentary John Lennon: The Last Interview while Jurassic World Rebirth director Gareth Edwards described AI as “a fucking genius at helping you”. Tribeca film festival co-founder Jane Rosenthal defended plans to screen Dreams of Violets, a fully AI-generated film about protesters in Iran, saying that “it’s something that should be seen right now at this time”.

There is no suggestion, however, that Scorsese is planning to use gen-AI images in a film, but rather as part of the preparatory process. In his statement he said: “I recently tested this out on a scene, and the ability to visualise and immediately share the storyboard was creatively freeing. During the preproduction process, time costs money, and this allowed us to move faster without sacrificing quality or craft.”