Tech Giants Adopt Cute Mascots to Humanize Brands

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L'essentiel

Tech giants like Microsoft and Apple are introducing cartoon mascots to appear more human and friendly, following a trend where businesses with mascots are 37% more likely to grow market share.

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Tech giants like Microsoft and Apple are introducing cartoon mascots to appear more human and friendly, following a trend where businesses with mascots are 37% more likely to grow market share.

Read the full article on BBC Business

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This article was originally published by BBC Business.

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