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Business·23/05/2026Résumé IA
Swatch x Audemars Piguet Royal Pop watch launch causes global frenzy
The launch of the Swatch x Audemars Piguet Royal Pop watch collection sparked global chaos, with stores closing and police intervening due to unruly crowds. The US$448 watch, a collaboration between Swatch and luxury brand Audemars Piguet, saw people queue for days, leading to safety concerns and debates on responsible marketing.
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