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Fuel price rise hits UK tourism as attractions report 50% drop in visitors
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Business·01/05/2026Résumé IA

Fuel price rise hits UK tourism as attractions report 50% drop in visitors

Tourism attractions across Somerset and the Forest of Dean are reporting steep declines in visitor numbers as rising fuel prices squeeze household budgets. Visit Somerset chief John Turner says 50% of tourism businesses have seen numbers significantly down, with one in four reporting increased cancellations. The sector worth £1.1bn annually employs over 18,000 people in Somerset alone, and leaders warn 200-300 jobs could be lost. Attractions are getting creative with freebies and free admission days to survive.

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