India's festive shopping season is set to highlight a premiumisation boom, driven by resilient consumer demand, rising household wealth, and an expanding affluent class. This trend persists despite global uncertainty from the US-Iran conflict, with companies expecting continued upgrades to premium products.
Consumer goods manufacturers in India are boosting festive season production by up to 30%, with electronics contract manufacturers like Dixon Technologies and PG Electroplast seeing significant order increases. Brands are operating at full capacity, optimistic about sustained demand despite rural weather concerns, aided by a stronger rupee and lower oil prices.
Actress Shaun Romy expresses excitement for 'Drishyam 3' and her upcoming film 'Karakkam', calling the simultaneous releases a "win-win" for audiences. She also shares fond memories of working with Mohanlal and details the musical horror-comedy 'Karakkam'.
