ACTU
23.04.2026Résumé IA
India's Mobile App Market Hits $300M in Q1 In-App Purchases, Up 33%
India's mobile app market generated over $300 million in in-app purchases in Q1 2026, a 33% year-over-year increase, with non-gaming apps leading growth at $200 million, according to Sensor Tower. Annual in-app purchase revenue has risen from $520 million in 2021 to over $1 billion in 2025, projected to reach $1.25 billion this year. Global platforms like Google One, Facebook, ChatGPT, and YouTube captured most spending, while domestic players JioHotstar and SonyLIV dominated video streaming. Generative AI app downloads rose 69% YoY, and short drama platforms surged over 400%. India still generates only $0.03 revenue per download versus $0.20+ in Southeast Asia and Latin America.
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TechCrunch