Former MLB players Kim Byung-hyun, Eric Thames, and Dustin Nippert launched "MLB Breakfast Club," a marketing initiative in Seoul for South Korean fans who watch MLB games early in the morning. The campaign includes fan events at a restaurant featuring baseball-themed dishes.
Starbucks Korea's sales plummeted after a 'Tank Day' campaign, coinciding with the anniversary of the 1980 Gwangju Uprising, sparked public outrage. The campaign was seen as insensitive to the pro-democracy movement's brutal suppression, leading to apologies, the firing of Starbucks Korea's head, and calls for boycotts.
Starbucks Korea faces significant sales drop after a marketing campaign linked to the Gwangju Uprising sparked public outrage, prompting an apology from Shinsegae Group's chairman.
South Korean Interior Minister Yun Ho-jung will stop using Starbucks in government events after the coffee chain's "Tank Day" promotion on the anniversary of the 1980 Gwangju uprising sparked public backlash.
Starbucks Korea CEO Son Jung-hyun was fired after a marketing campaign on the anniversary of the 1980 Gwangju uprising sparked outrage, including from President Lee Jae-myung. The campaign's use of "Tank Day" and "5/18" invoked the violent crackdown on pro-democracy protesters.
Hong Kong Disneyland's 20th-anniversary celebration, running until June, highlights the resort's success in tourism through innovative marketing and service. Future growth will be fueled by new themed experiences and strategic partnerships.
