
Netcompany-Ineos Cycling Team launches AI partnership to revive fortunes
Ineos Grenadiers will rebrand as Netcompany-Ineos Cycling Team from next week's Giro d'Italia after agreeing a five-year partnership with Danish IT supplier Netcompany. The deal increases their annual budget to around £60m, aiming to compete with cycling's 'super teams' like Tadej Pogacar's UAE-Team Emirates-XRG. The team will use Netcompany's AI data platform Pulse to improve real-time decision-making, building on their past success of seven Tour de France wins between 2012-2019.