reggie fils-aimé

Reggie Fils-Aimé Explains Why Nintendo Stopped Selling to Amazon

Former Nintendo of America President Reggie Fils-Aimé revealed during an NYU lecture that Nintendo stopped selling to Amazon in the DS era because Amazon sought preferential treatment involving financial support that would have been illegal and harmed relationships with other retailers. Fils-Aimé told an Amazon executive, 'You know that's illegal, right? I can't do that.' The two companies have since reconciled, and Switch 2 is now available on Amazon.