
Match Group Invests $100M in Grindr Competitor Sniffies
Match Group has invested $100 million in Sniffies, a Seattle-based Grindr competitor that serves as a hookup app for gay men. The app features a real-time interactive map showing nearby users and popular cruising spots. Sniffies has approximately 3 million monthly active users and will continue operating independently while receiving support from Match Group for its vision and growth.