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Back|«Des prix défiant toute concurrence» : comment le chinois Mixue a dépassé McDonald’s et Starbucks avec 49.000 magasins
«Des prix défiant toute concurrence» : comment le chinois Mixue a dépassé McDonald’s et Starbucks avec 49.000 magasins
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Le Figaro Économie·09.05.2026·🇫🇷France·Business

«Des prix défiant toute concurrence» : comment le chinois Mixue a dépassé McDonald’s et Starbucks avec 49.000 magasins

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Le Figaro Économie
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DÉCRYPTAGE - Inconnue du grand public européen, l’enseigne chinoise a bâti un empire mondial en misant sur des volumes massifs et un modèle ultra-intégré. Une ascension éclair qui interroge sur sa capacité à s’imposer hors de son marché domestique.

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