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Newsgather
GeriGuzman y Gomez to Close US Operations Amidst Market Challenges
Guzman y Gomez to Close US Operations Amidst Market Challenges
HABER
Guardian Australia22.05.2026Business2 dk okumaAustralia

Guzman y Gomez to Close US Operations Amidst Market Challenges

Hızlı Bakış

  • Guzman y Gomez is shutting down its US business after failing to gain traction in a competitive market.
  • The Mexican-themed chain cited unacceptable store performance and will incur up to US$40m in closure costs.

Yapay zekâ özeti

Neden Önemli?

Guzman y Gomez, an Australian fast-food chain, is closing its US operations after failing to establish a strong market presence. The US is known as a difficult market for Australian fast-food companies. Separately, a Studio Ghibli-esque home in China was demolished after a dispute with authorities.

Yazı boyutu

Guzman y Gomez is closing its US business after failing to establish itself in a market already rich with Mexican food, confirming the American country’s reputation as a “graveyard” for Australian fast food companies.

The Mexican-themed chain told shareholders on Friday that the performance of its US stores had not been acceptable, despite its well-publicised plans to “become the best and biggest restaurant company in the world”.

The closures are expected to cost GyG up to US$40m (A$56m) in one-off costs.

The GyG founder and co-chief executive, Steven Marks, said the performance of the US business could no longer justify the required investment.

“I have always been confident in the differentiation of our food and guest experience, however this was not translating to an improvement in sales momentum,” Marks said on Friday.

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In pictures

A ramshackle 10-storey Studio Ghibli-esque home that had become an offbeat tourist attraction in south-western China has been torn down, ending a years-long battle between the structure’s owner and local authorities.

Chen Tianming said local authorities took just hours to return the stone bungalow – which had been transformed into a pyramid-shaped structure of plywood rooms stacked upon one another – back down to its original single storey.

“I don’t feel regret, because regret is useless,” Chen told the AFP news agency. “I also don’t blame myself for failing to protect it – it’s just that the force driving its destruction was simply too powerful.”

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Açık Sorular

  • What specific sales figures led to the decision?
  • Will Guzman y Gomez attempt to re-enter the US market in the future?
  • What are the specific details of the "abhorrent treatment" by the Israeli minister?
  • What was the outcome of the Andrew Mountbatten-Windsor investigation mentioned?

İlgili Konular

Bu haber ilk olarak şurada yayınlandı: Guardian Australia.

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Bu konuda daha fazlaGuzman y Gomez