Labor seeks donations to counter One Nation's surge in Western Sydney

Federal Labor is asking for donations to fight One Nation as the latest polling projections show the minor party continuing to surge in key electorates, including in Western Sydney.

Advertisements running on social media are asking Labor supporters to chip in from $10 to $27 "to prevent One Nation from turning polling momentum into seats".

The highest donation option from the ads is $1,500; otherwise, supporters can specify an amount.

"One Nation is on the rise," according to one Labor ad.

The latest research from RedBridge Group and Accent Research predicts One Nation would become the federal opposition if an election were held today, winning up to 59 seats.

Independent election analyst Ben Raue says the campaign shows Labor is worried about One Nation.

"I think they are losing some votes and in some areas they could be vulnerable, even though most of One Nation's gains are probably coming from the Coalition," Mr Raue told 7.30.

"I also think this just reflects what is good fundraising. Progressive voters are more likely to give money if they're going to be fighting One Nation than if they're doing something else."

Labor did not respond to 7.30's request for comment.

Eyeing Western Sydney

Buoyed by its by-election victory in the regional New South Wales seat of Farrer, Barnaby Joyce says One Nation has its sights on the key battleground of Western Sydney.

The region is home to 2.5 million people, a third of whom were born overseas, and includes outer suburbs and regional areas, including the Blue Mountains.

In Lindsay, some residents told 7.30 they would be switching their vote to One Nation.

Retiree Gordon McVicar said he had voted Liberal since he was 18, but no more.

"Immigration is terrible at the moment. We don't have enough housing for the people we got here."

'Don't forget Australian culture'

Last year, former One Nation candidate Gina Ingrouille ran for the party in the federal seat of Reid, in Sydney's inner-west, polling 2 per cent of the primary vote.

She says One Nation represents an opportunity for voters.

"We've been let down by the other sides [of politics]," Ms Ingrouille told 7.30.

She believes based on current polling, One Nation will do better in Western Sydney at the next federal election. In 2025 the party attracted up to 8 per cent of the primary vote across Western Sydney.

"There are too many people being brought in from overseas who don't share our values," she said.

Ms Ingrouille said that in her view, the Australian way of life is being eroded.

"My culture is a pair of shorts and a t-shirt and a singlet, a pair of thongs. My culture is going to a barbecue, my culture is going to the beach,"

"I'm trying to say that a lot of people are very busy pushing their own culture from a minority group. Please don't forget about the Australian culture."

One Nation's migrant appeal

Independent Dai Le said there'd be little support for One Nation in her seat of Fowler, which is the heart of Sydney's Vietnamese community.

But she said there is anti-immigration sentiment among some migrants.

"The older migrants feel that migration has to be matched with infrastructure, investment and affordable housing. So if the government of the day does not match that, then of course people will feel angry and say, whose to blame?"

One Nation appears to be adapting its political messaging.

Earlier this month Senator Hanson was quoted as saying that migrants supported One Nation because they "don't want this place to become like the place [they] left".

Non-white and migrant candidates have previously run for One Nation in federal and state elections.

But Azadeh Dastyari, director of the Centre for Western Sydney, told 7.30 the party would need to offer more than personal gripes to win over voters.

"The people of Western Sydney are not just going to change their votes because of grievance alone,"