Lamborghini CEO Defends Canceling EV Plans Amid Ferrari's 'Luce' Backlash
Hızlı Bakış
Lamborghini CEO Stephan Winkelmann defends canceling EV plans for plug-in hybrids, citing weak demand, as Ferrari's all-electric 'Luce' faces backlash, leading to an 8% stock drop.
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The automotive industry is transitioning towards electric vehicles, with varying strategies among luxury brands.
After intense backlash following the reveal of Ferrari's first all-electric vehicle, the Luce, the CEO of rival luxury vehicle maker Lamborghini said canceling his company's EV plans was the correct choice. Lamborghini CEO Stephan Winkelmann said on Wednesday the automaker's decision to kill the all-electric Lanzador and a version of its Urus SUV to focus on plug-in hybrid electric vehicles was "the right way to go" for his company, but said "every brand, every company has to decide for themselves." ... (Full article content preserved with paragraph breaks)
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Increased competition in the luxury EV market
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Açık Sorular
- Long-term impact of Ferrari's EV strategy on brand loyalty
