Travis Kelce Lookalike Becomes Unexpected Star of New Hampshire Police Appeal

The Salem Police Department is searching for a man accused of stealing a purse and using the victim's credit cards after surveillance photos showed a suspect who closely resembles Chiefs star Travis Kelce. In a viral Facebook post, police joked about the resemblance and referenced Taylor Swift, writing, "Na, it can’t be. He’s a Swifty. He wouldn’t do this." Meanwhile, the real Kelce was in Nashville hosting Tight End University alongside a surprise appearance from his fiancée, Taylor Swift.

A routine theft investigation in New Hampshire has unexpectedly turned into a viral internet moment after police shared surveillance images of a suspect who bears a striking resemblance to Kansas City Chiefs star Travis Kelce. What began as a request for public assistance quickly exploded across social media, thanks to a playful reference to Kelce and his high-profile relationship with Taylor Swift.

Travis Kelce lookalike becomes unexpected star of New Hampshire police appeal

The Salem Police Department is searching for a man accused of stealing a purse from a parked vehicle before allegedly using the victim's credit cards to make purchases. While asking the public for help identifying the suspect, officers couldn't resist pointing out the man's uncanny resemblance to one of the NFL's biggest stars. The department wrote, “THIS GUY allegedly stole a purse out of someone else’s vehicle and then decided that the credit cards in that purse were now his to use all willy-nilly. GUESS WHAT, PAL, you may look like Travis Kelce, TE for the Kansas City Chiefs and, possibly his more well-known claim to fame, current fiancé of Taylor Swift, but your good looks and cool style can’t get you out of this one!” The humorous post immediately caught attention online. Surveillance photos show the suspect wearing a black T-shirt and a bucket hat while making purchases with what police say were stolen credit cards. The bucket hat became an instant talking point because it has long been one of Kelce's signature fashion choices. Whether arriving at NFL games, attending media appearances or making public outings with Taylor Swift, the Chiefs tight end has frequently incorporated bucket hats into his wardrobe. One of his most memorable fashion moments came during the 2024 US Open, where he paired a luxury Gucci bucket hat with a coordinated Gucci outfit while attending the tournament alongside Swift. That appearance cemented the accessory as one of his most recognizable style trademarks, making the comparison even more amusing for many fans.

Taylor Swift reference adds viral twist to Travis Kelce lookalike case

The Salem Police Department kept the joke going throughout its post. After briefly imagining a fictional scenario in which Kelce had somehow fallen on hard times following Kansas City's disappointing 2025 season, officers quickly dismissed the idea with another lighthearted message. “Na, it can’t be. He’s a Swifty. He wouldn’t do this.” The playful nod to Swift instantly resonated with fans, especially as the celebrity couple continues to dominate headlines with reports surrounding their expected wedding celebrations. While his lookalike was making news in New Hampshire, Kelce himself was several states away in Nashville hosting the annual Tight End University event. Founded alongside George Kittle and former NFL star Greg Olsen, the three-day program brings together tight ends from across the league to share knowledge, improve technique and build relationships before training camp. This year's event attracted even more attention when Swift made a surprise appearance. She joined the opening festivities before taking the stage during the "Tight Ends & Friends Concert," where she performed several songs, including "Love Story." During the performance, Swift revealed the classic hit came after a special request. “We have a special request from a very special tight end who wanted to hear a particular song, and that tight end is named George Kittle,” she told the crowd. As police continue searching for the unidentified suspect, the case has become an unlikely crossover between true crime, celebrity culture and NFL fandom. For now, one thing is certain. The real Travis Kelce remains focused on football preparations and celebrating Tight End University, while his internet-famous lookalike faces a much different kind of attention.