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Jean Castex to be named SNCF CEO, Crédit Agricole turns social media buzz into communication win
Former French Prime Minister Jean Castex is expected to be appointed CEO of SNCF in the fall, succeeding Jean-Pierre Farandou. Meanwhile, Crédit Agricole successfully transformed a technical issue into a positive communication strategy on social media through a humorous exchange with Burger King.
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Le Figaro Économie