
Jamie Oliver Reopens Flagship Jamie's Italian in Leicester Square Seven Years After Collapse
Jamie Oliver has reopened Jamy's Italian in Leicester Square, London, seven years after the chain collapsed in 2019 with £83m debt and 1,000 job losses. The new flagship is much smaller than the original 47-restaurant chain, with a slimmed-down menu featuring cheaper cuts of meat and no burgers. Starters start at £8, with mains up to £29. Global director Ed Loftus, who has worked with Oliver for 20 years, admits to nerves about the reopening.
