Lululemon apologized and withdrew a marketing video in China after a controversy arose over the use of a Japanese drum instead of a traditional Chinese one during a yoga event on the Great Wall.
Lululemon apologized after a promotional yoga festival on the Great Wall of China featured what appeared to be a Japanese taiko drum instead of a Chinese dagu drum. The incident sparked an uproar on Chinese social media, with users calling it insulting. The brand removed event content and pledged to be more cautious in future.
运动品牌Lululemon因长城瑜伽活动中使用的鼓具被指与日本太鼓高度相似，引发文化归属争议，发布道歉声明并下架宣传内容。演员朱一龙工作室亦发声明，强调致力于弘扬中华传统文化，并已敦促品牌方核实。
演员朱一龙参加lululemon长城活动时，因表演使用的鼓具被指为日本太鼓引发争议。lululemon、朱一龙工作室、活动执行方及鼓团均已发布声明道歉，并下架相关宣传内容。非遗传承人指出该鼓具符合日本太鼓特征。
加拿大瑜珈服飾品牌Lululemon因在中國長城舉辦的「瑜見長城」活動中，被指控使用日本太鼓而非中華大鼓，引發中國網友批評為文化入侵。品牌大使朱一龍也捲入爭議。Lululemon已就此事公開道歉並下架所有宣傳內容。
Lululemon slashed its full-year sales and earnings forecasts, citing negative media commentary and underperforming product launches. Shares dropped as the company faces ongoing challenges in the Americas.
Lululemon slashed its full-year financial outlook, citing undisclosed "headwinds." Shares dropped nearly 10% as the company faces declining sales in the Americas and challenges from tariffs and discounting.
Lululemon slashed its full-year sales and earnings guidance, citing undisclosed "headwinds." The company's shares fell over 7% in extended trading. Despite beating Q1 expectations, the outlook for the current quarter and full year remains weak, with concerns about product innovation and brand reputation.
Lululemon resolves proxy contest with founder Chip Wilson, agreeing to appoint two of his nominees and a third director in exchange for Wilson's commitment to refrain from criticizing the company for 1.5 years.
Reports suggest Shein plans to acquire Everlane, a sustainable fashion brand, sparking dismay among advocates. This follows similar trends of brands dropping eco-goals, raising questions about corporate commitment to sustainability versus profit.
Lululemon is publicly confronting activist founder Chip Wilson, calling his perspectives "outdated" and citing "troubling conflicts of interest" in a letter to shareholders. The company urges shareholders to vote for its nominees at the upcoming annual meeting, warning Wilson's nominees would derail its turnaround plan.
Lululemon announced on Wednesday that it has chosen former Nike executive Heidi O'Neill as its new CEO, effective in September.
