Fifa officials head to China to discuss bargain broadcasting deal for World Cup
Fifa officials are reportedly flying to China in a bid to get the country’s state broadcaster to buy the television rights to this year’s World Cup, and are offering to slash the asking price by more than 50 per cent.
Originally demanding US$300 million, the drop to between US$120 million and US$150 million is still some way above the US$80 million CCTV had said it would pay.
According to local media, a delegation including Mattias Grafstrom, the world governing body’s secretary general, and...