The World Cup brought a significant boost to UK pubs, with 30m extra pints sold and £150m in added sales, outperforming previous tournaments like Euro 2024, though benefits were uneven across the hospitality sector.
A survey reveals nearly a quarter of UK pubs, bars, and restaurants are losing money, prompting celebrity chefs and business owners, led by Tom Kerridge, to launch a campaign for a VAT cut from 20% to 10% to alleviate financial pressure.
UK pubs and restaurants are criticizing a temporary VAT cut on children's meals, calling it "laughable" and a "token gesture." One venue launched an expensive "kids" menu with snail salad to highlight the scheme's perceived inadequacy.
