Peptide Mania: How Celebrity Wellness Trends Are Confusing Consumers
This Optimizer newsletter examines the exploding peptide trend in wellness culture, focusing on how Gwyneth Paltrow's Goop brand markets peptide skincare products that may not contain what they promise. The $105 Youth Boost NAD+ Peptide Rich Cream contains NMN (a NAD+ precursor) rather than NAD+, and only one peptide ingredient that appears last in the list — suggesting minimal concentration. The piece critiques the conflation of peptides, vitamins, and other injectables by influential figures, warning that such confusion could normalize experimental gray-market treatments.