Hong Kong's MTR Corporation is running a new ad campaign featuring actor Kent Cheng to discourage escalator walking, citing over 500 accidents annually. The campaign aims to promote standing on both sides, reversing the long-standing 'stand on the right, walk on the left' norm.
At just 18 years old, Spanish footballer Lamine Yamal is making a significant impact on global advertising, with major brands like Adidas and American Eagle featuring him prominently in Times Square. His growing commercial appeal is attributed to his potential as a future global icon, connecting with Generation Z and projecting authenticity.
Anti-tobacco groups criticize Philip Morris International's 'I AM Marlboro' campaign, alleging it targets youth despite the company's claims to phase out cigarettes, with experts noting the campaign's appeal to identity formation among young people across various countries.
