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Eucerin Face Serum Ad Banned Over Misleading Youth Claims

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29.04.2026AI özeti

Eucerin Face Serum Ad Banned Over Misleading Youth Claims

The Advertising Standards Authority has banned an Eucerin Hyaluron-Filler Epigenetic Serum billboard advert after ruling its claim that users could look up to five years younger was misleading. The study of 160 people over four weeks relied on subjective self-reporting with no control group. Beiersdorf, the product's manufacturer, said the claim reflected a genuine maximum result.

Eucerin face serum advert banned over 'five years younger' claim

The Advertising Standards Authority has banned a billboard advert for Eucerin's Hyaluron-Filler Epigenetic Serum after ruling its claim that the £49 product could make users look up to five years younger was misleading. The ASA criticized the study methodology, noting it lacked a control group, relied on self-reporting, and was conducted in a different climate to the UK. Beiersdorf, which owns Eucerin, said the billboard was no longer live and that its products are supported by scientific research.

BBC Business

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