BBC Sport examines how rising WSL attendances, fan engagement initiatives and matchday issues are shaping the women's game in England. Arsenal's large crowds highlight growth, but scheduling and accessibility remain major concerns.
The World Cup is sparking hope for a boost in US youth soccer participation and fan engagement, with experts noting generational growth despite challenges from traditional sports. Events like a toddler soccer gathering in Kansas City highlight efforts to cultivate new fans.
The NBA is launching a 'Future of Basketball in Asia' track under its NBA Launchpad innovation program to connect startups with the league. Head of NBA Investments, David Lee, stated the move reflects Asia's growing role as an innovation creator, not just a market. The program aims to foster global innovation in basketball through technology.
The NBA is focusing on Southeast Asia, holding a Rising Stars Invitational and investor conference in Singapore to capitalize on the region's rapidly growing fan base and digital engagement. Basketball is the most-played sport in the Philippines and growing across other nations.
Arsenal's first Premier League win in 22 years has led to a surge in visibility of the club's shirts, with celebrities and the NYC Mayor Zohran Mamdani showcasing fandom through cultural fusion, sparking both admiration and controversy.
IBM has partnered with Scuderia Ferrari HP to overhaul the team's fan app, leveraging AI for enhanced storytelling and personalized fan experiences. The collaboration aims to increase fan engagement by transforming race data into accessible content and features.
The ILT20 league is experiencing significant global growth, attracting nearly 400 million viewers and expanding its reach across the UK, US, Pakistan, and MENA regions, explained the competition's Head of Partnerships Ishan Chopra. Brands are increasingly engaging beyond mere visibility, integrating campaigns for measurable business outcomes. The league aims to deepen fan engagement and international partnerships for Season 5, building a sustainable premium sports property.
