
Yiwu's 'Made in China' Products Dominate World Cup Merchandising, Showcasing Evolution
As the World Cup kicks off, Yiwu, China, is experiencing a surge in orders for merchandise, with some products like squeaky toys booked until 2027. This boom highlights Yiwu's manufacturing prowess, efficient supply chains, and evolving strategy from OEM to independent design and IP protection, reflecting China's broader shift towards 'intelligent manufacturing' and innovation.




