Texas Tech's football stadium, Jones AT&T Stadium, will be rebranded Galaxy Stadium starting in 2026 after Galaxy Digital secured a 15-year, $70M naming rights deal. The crypto firm aims for visibility and credibility, linking to its strategic pivot towards AI and HPC data centers.
Galaxy Digital signs a 15-year naming rights deal with Texas Tech, renaming the football stadium to Galaxy Stadium, effective 2026. The partnership also establishes Galaxy as the official data center and digital assets partner, with collaborations planned in AI, workforce development, and student-athlete name, image, and likeness opportunities.
Manchester United is considering a naming rights deal for their proposed new Old Trafford stadium as part of a "sanity, not vanity" approach to the £2bn project. The club aims to maximize revenue streams to help fund the stadium and manage its significant debt.
Nova lei na Paraíba regulamenta naming rights, proibindo conteúdo impróprio em locais públicos e eventos. Vereador Ícaro Chaves propõe veto a casas de apostas.
São Paulo's city hall is proposing a concession for the Ayrton Senna Kartódromo, aiming to upgrade infrastructure to FIA standards. The plan includes private sponsorship, with a minimum initial bid of R$2.6 million and an estimated total contract value of R$90 million.
