'400 million viewers globally': How ILT20 is building T20 cricket’s next big media property

The ILT20 league is experiencing significant global growth, attracting nearly 400 million viewers and expanding its reach across the UK, US, Pakistan, and MENA regions, explained the competition's Head of Partnerships Ishan Chopra. Brands are increasingly engaging beyond mere visibility, integrating campaigns for measurable business outcomes. The league aims to deepen fan engagement and international partnerships for Season 5, building a sustainable premium sports property.