AI in Italian Travel Planning: Growing Use but Human Touch Still Preferred
Survey reveals 60% of Italians find human advisors more reassuring than AI chatbots for travel advice, despite increasing AI adoption, especially among families.
نظرة سريعة
- An Evaneos survey shows AI use in Italian travel planning is growing, particularly among families.
- However, 60% of Italians still prefer human travel advisors over AI chatbots, citing reassurance as a key factor, though cost is a significant driver for AI adoption.
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The use of artificial intelligence in travel planning is spreading among Italians, although families continue to value human consultation. Six out of ten people consider the advice of a professional more reassuring than the suggestions of a chatbot.
This finding comes from a survey on the use of AI in tourism, conducted in the first decade of March by Evaneos, a digital platform for tailor-made travel. The survey involved a sample of one thousand Italians aged 14 and over, divided among families with children (50%), couples without children (25%), and singles (25%).
According to the research, families with children represent the cluster most accustomed to using AI: 35% state they have already experimented with a chatbot to plan their trips, compared to 28% of couples without children and singles.
The reasons cited primarily relate to time savings (42% of respondents), the possibility of a quick overview of offers (34%), and inspiration for new travel ideas (33%). The cost factor is also significant, considered decisive in the choice between AI and consultation by 66% of respondents (73% among families).
