Chinese Smartphone Makers Brace for Toughest Year Since Covid Amid Soaring Chip Prices
نظرة سريعة
- Chinese smartphone makers anticipate their most challenging year since the Covid-19 pandemic due to rising memory chip prices.
- Analysts predict a nearly 14% drop in global shipments this year, with Apple and Samsung expected to fare better than Chinese brands like Oppo, Vivo, and Transsion.
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لماذا يهم
Chinese smartphone makers are facing significant challenges due to increasing memory chip prices. This situation forces them to consider absorbing costs, raising prices, or reducing storage. Market research firm Counterpoint projects a substantial decline in global smartphone shipments for the year.
Chinese smartphone makers are bracing for their most challenging year since the Covid-19 pandemic, as skyrocketing memory chip prices force brands to make a difficult choice: absorb the higher costs, raise retail prices or downgrade storage configurations, analysts say.
In a report published on Monday, market research firm Counterpoint projected that global smartphone shipments would plunge nearly 14 per cent this year to about 1.08 billion units – marking the industry’s lowest volume since 2013.
The sharp contraction was being driven by the dual blow of soaring memory costs and sluggish consumer replacement demand.
However, market pressure is likely to hit vendors unevenly. Apple and Samsung Electronics are expected to weather the downturn best, shielded by stronger pricing power and premium-heavy product portfolios.
Other Chinese Android vendors, including Oppo, Vivo and Transsion, are also expected to face pressure as higher component costs weigh on their price-sensitive product lines and overseas emerging-market sales.
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توقعات الذكاء الاصطناعي — احتمالات وليست حقائق
Global smartphone shipments will plunge nearly 14 per cent this year to about 1.08 billion units.
مرجح جداً
Apple and Samsung Electronics will weather the downturn best.
مرجح
Other Chinese Android vendors, including Oppo, Vivo and Transsion, will face pressure.
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أسئلة مفتوحة
- What specific strategies will Chinese brands employ to mitigate the impact of higher costs?
- How will the projected shipment decline affect the profitability of these companies?
- Will there be a significant shift in market share among the top smartphone vendors?
- Are there alternative component sourcing strategies available to Chinese manufacturers?
