Disney Opens Shanghai Park, Eyeing Future Growth
نظرة سريعة
- Walt Disney chairman Bob Iger highlighted China's "incredible potential" as the company opened its $5.5 billion Shanghai theme park on June 16, 2016.
- This marks Disney's first major venture onto mainland China, aiming to expand its brand beyond saturated markets.
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Walt Disney chairman Bob Iger stated that China represents "incredible potential" for the company ahead of the Shanghai park's opening. The $5.5 billion complex is Disney's first venture onto mainland China.
China represents “incredible potential” for Walt Disney, said company chairman Bob Iger ahead of the opening of its Shanghai theme park today (June 16, 2016).
The US$5.5 billion complex is the first step onto mainland soil by the Western media giant as it seeks to grow its brand beyond already saturated markets back home. And the company was already eyeing expansion, Iger said.
“China represents incredible potential for Walt Disney in the near and long term,” he told the media yesterday.
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Disney will announce further expansion plans in China within two years.
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أسئلة مفتوحة
- What are the specific expansion plans?
- What is the projected revenue from the park?
