Google Expands Play Signal API for Age-Appropriate Experiences Worldwide by 2026

Google is expanding its answer to Apple’s age-assurance tools with Wednesday’s news that it will bring its Play Signal API to users worldwide by the end of 2026. The technology, already available in Brazil, allows Android developers to identify younger users of their apps in order to provide safer, age-appropriate experiences. The expansion will initially bring the API to Australia and Canada by mid-August, before rolling out globally to all markets by the end of the year. Its arrival comes as lawmakers and regulators around the world are increasingly pressuring app stores to provide better protections for minors. Apple, for instance, launched its age-verification tools globally in February to comply with the growing number of age-verification laws. Like Apple, Google’s technology allows developers to obtain a user’s age range without needing to access personal information, like their date of birth. Instead, it enables parents to share their child’s age range directly with apps. It also lets adults share their age when prompted by app developers as well, allowing for customized experiences. Parents won’t have to manage sharing this information on an app-by-app basis, either. To make it easier, Google centralizes these controls inside its parental controls dashboard, Family Link. Once entered, any developer that chooses to incorporate age-range information can access this signal to customize their apps accordingly. Google notes, however, that the age ranges are not shared by default — parents must opt in by entering that information.