Merch Cuts in the Music Industry: Three Years On
نظرة سريعة
- Three years after artists like Architects called out venues for taking merch cuts, the practice persists, with cuts ranging from 10% to 30%.
- Artists and unions argue it's unfair, especially given venue profits from bar sales, while some venues justify it as part of their revenue model.
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Merch cuts have been a point of contention since 2020, with artists arguing against the practice.
It's been three years since artists and bands, spearheaded by UK metalcore act Architects, called out venues for their practices of taking merch cuts from bands after gigs. [...] Although issues around merch cuts are ongoing, bands still want you to buy a shirt at the show. [...] "I would encourage people to still continue to buy merch, particularly in smaller venues," Harmanis says. "That is still probably the best way to go about it. But just know as the venues get bigger, if you start seeing a higher price tag on the garments, it's not necessarily in the power of the artist."
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توقعات الذكاء الاصطناعي — احتمالات وليست حقائق
Increased artist advocacy may lead to caps on merch cuts in some regions.
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أسئلة مفتوحة
- Will there be regulatory action to cap merch cuts?
- How widespread is the practice globally?