يتطور
Business·3 g önceملخص الذكاء الاصطناعي
微軟Xbox傳下月啟動新一波裁員 組織重整因應營收下滑
微軟旗下Xbox遊戲部門預計下個月啟動新一波大規模裁員，此為新任執行長夏馬推動組織重整的一部分。裁員規模未明，但預計在會計年度結束後展開，同時將削減行銷及營運支出以因應營收下滑並提升獲利能力。
自
自由时报Asha Sharma
مستقر32 خبر6 مصادرآخر تحديث: 3 g önce
أحدث الأخبار
يتطور
Business·4 g önceملخص الذكاء الاصطناعي
Xbox, Artan Maliyetler Nedeniyle 2027'de Beş Kat Fazla Ödeme Yapacak
Xbox, artan bileşen maliyetleri nedeniyle 2027'de depolama birimleri için beş kat daha fazla ödeme yapmayı öngörüyor. Yeni CEO Asha Sharma, donanım stratejisinde köklü değişiklikler sinyali vererek dış kaynak kullanımı veya abonelik sistemlerinin genişletilmesi gibi modelleri değerlendiriyor. Maliyet artışları nedeniyle özel oyun sayısının kısıtlanması ve işten çıkarmalar bekleniyor.
S
ShiftDeleteمُلِح
Business·6 g önceملخص الذكاء الاصطناعي
Xbox CEO Asha Sharma Announces Major Business Reset Amid Layoffs and Budget Cuts
Xbox CEO Asha Sharma is implementing a business 'reset' with planned layoffs, marketing budget cuts, and potential studio closures. The move follows a decline in revenue and profit margins, alongside a hardware component crisis. Sharma aims to strengthen Xbox's position in the gaming market.
T
Times of India
يتطور
تقنية·6 g önceملخص الذكاء الاصطناعي
微軟Xbox新主機「Project Helix」傳2027年底問世，尋求全新商業模式
微軟Xbox執行長Asha Sharma透露，下一代主機「Project Helix」規劃以2027年底假期檔期為目標，並將尋求全新商業模式以降低成本與玩家負擔。同時，Xbox面臨營運壓力，傳出月底將進行大規模裁員。
自
自由时报
مُلِح
Business·6 g önceملخص الذكاء الاصطناعي
Company Prepares for Layoffs
A company has been internally preparing for upcoming layoffs for several weeks.
T
The Verge
يتطور
تقنية·21.05.2026ملخص الذكاء الاصطناعي
Xbox CEO'su Asha Sharma, Stratejik Geleceği Güçlendirmek İçin Yönetim Kadrosunu Yeniden Yapılandırıyor
Xbox CEO'su Asha Sharma, Matthew Ball ve Scott Van Vliet'i yönetim kadrosuna dahil ederek stratejik geleceğini güçlendiriyor. Yeni yapılanma, konsol işini rayına oturtmayı ve ürün geliştirme süreçlerini iyileştirmeyi hedefliyor.
S
ShiftDelete
خبر
17.05.2026ملخص الذكاء الاصطناعي
Microsoft Xbox Markasını XBOX Olarak Güncelliyor
Microsoft, Xbox markasının ismini Asha Sharma'nın başlattığı anket sonucu XBOX olarak güncelledi. Bu değişim, markanın ilk logosuna bir gönderme niteliği taşıyor.
S
ShiftDelete
يتطور
تقنية·15.05.2026ملخص الذكاء الاصطناعي
Microsoft Reportedly Rebranding Xbox
Microsoft is reportedly considering a rebranding of its Xbox division. The Verge Daily reported on the potential change, which could signify a shift in strategy for the gaming brand.
T
The Verge
تقنية
07.05.2026
Inside the return of Xbox
Two weeks ago there was a buzz in the air inside Microsoft's studio D building. Hundreds of Xbox employees gathered early on a Thursday morning, packed into the hallways and atrium, to hear from Xbox CEO Asha Sharma. The "return of Xbox" slogan was plastered all over the walls of the building, the same message […]
T
The Vergeتقنية
06.05.2026
Xbox changes continue with new console boot animation
It feels like not a day goes by at the moment without some Xbox news, and today is no different. Xbox CEO Asha Sharma just announced that Xbox owners will get a new boot up sound and animation on May 13th. The console boot animation is the new Xbox logo, complete with a slight twist […]
T
The Vergeخبر
06.05.2026
Microsoft's Xbox CEO brings execs from CoreAI engg group to gaming unit: What she said in memo
Xbox CEO Asha Sharma is shaking up leadership, bringing in AI experts from Microsoft's CoreAI to boost speed and community engagement. This significant overhaul sees new appointments and the departure of long-serving executives. Sharma emphasizes a need for faster innovation and deeper connection with gamers, aiming to revitalize the gaming division amidst recent hardware revenue drops.
T
Times of Indiaتقنية
06.05.2026
Xbox Copilot wird eingestampft
Xbox-Chefin Asha Sharma sagt den Gaming Copilot für die Xbox ab: Die KI-Anwendung sollte Spielern Fragen beantworten und beim Einstieg helfen.
H
Heise Onlineتقنية
05.05.2026
Microsoft gives up on Xbox Copilot AI
Xbox is "winding down Copilot on mobile" and "will stop development of Copilot on console," new Xbox CEO Asha Sharma announced on Tuesday. The move follows Sharma's reorganization of the Xbox platform team earlier on Tuesday, which added executives from Microsoft's CoreAI team - where Sharma worked before taking over Xbox - to the Xbox […]
T
The Vergeتقنية
05.05.2026
Microsoft’s new Xbox shake-up is all about platform changes
Microsoft's new Xbox chief, Asha Sharma, has spent the past couple of months making her mark on the Xbox organization. After focusing on highly-requested Xbox console features, reducing the price of Game Pass, and moving Microsoft Gaming back to Xbox, Sharma is now reorganizing the Xbox platform team at Microsoft today. The changes will see […]
T
The Vergeخبر
05.05.2026
Microsoft Xbox CEO overhauls leadership amid sinking sales: 'We need to evolve how we work'
Asha Sharma, the former Instacart and Meta executive who took over Xbox at Microsoft, said the unit doesn't spend enough time with developers and players.
C
CNBC
تقنية
30.04.2026
Xbox’ta İşler Sarpa Sardı Zarar Üzerine Zarar Yazıyorlar
Microsoft'un 2026 mali yılı üçüncü çeyrek raporuna göre Xbox donanım gelirleri %30'un üzerinde düştü. Oyun bölümündeki gerileme ve Asha Sharma döneminin etkileri haberimizde.
S
ShiftDelete
خبر
29.04.2026ملخص الذكاء الاصطناعي
Microsoft Çalışanlarına Özel Xbox E-posta Adresleri Dağıtıyor
Microsoft, Xbox çalışanlarına özel @xbox.com e-posta adresleri vermeye başlıyor. Yeni Xbox CEO’su Asha Sharma liderliğinde başlatılan ‘Biz Xbox’ız’ vizyonu kapsamında, önümüzdeki aydan itibaren tüm Xbox çalışanlarının varsayılan e-posta adresleri değişecek. Şirket, Microsoft Gaming ismini tamamen kaldırıp yoluna Xbox markasıyla devam etme kararı aldı.
S
ShiftDelete
تقنية
29.04.2026
Microsoft is giving its Xbox employees an Xbox email address
Xbox CEO Asha Sharma wants everyone to know: "We are Xbox." Just last week, she scrapped Microsoft Gaming as the name of Microsoft's gaming division in favor of simply Xbox. Now, to reinforce that message, sources at Xbox tell me that all Xbox employees are getting an @xbox.com email address next month. The new Xbox […]
T
The Verge
يتطور
تقنية·26.04.2026ملخص الذكاء الاصطناعي
Project Helix: Yeni Nesil Xbox Konsolu Üçüncü Parti Mağaza Desteği Konusunda Belirsiz
Microsoft, yeni nesil Xbox konsolu Project Helix'in Steam ve Epic Games Store gibi üçüncü parti mağazaları destekleyip desteklemeyeceği konusunda belirsizliğini koruyor. Xbox CEO'su Asha Sharma, önceki yönetim döneminde yapılan görüşmelerin kendisinin dahil olmadığını ve geleceğe yönelik kararların henüz alınmadığını belirtti. Şirket, konsolun hem Xbox hem de PC oyunlarını çalıştıracak hibrit bir yapıda olacağını doğrulasa da dijital mağaza desteği konusunda kapıları tam olarak ne zaman açacağı belli değil.
S
ShiftDelete
يتطور
تقنية·24.04.2026ملخص الذكاء الاصطناعي
Xbox-Strategie: Microsoft kündigt neue Ausrichtung mit Fokus auf offenes Ökosystem an
Microsofts Xbox-Führung Asha Sharma und Matt Booty haben eine neue Markenstrategie vorgestellt. Das interne Schreiben „We are Xbox“ kritisiert die bisherige Ausrichtung: frustrierte Spieler, mangelnde PC-Präsenz und zu hohe Preise. Die kommende Project-Helix-Konsole soll sowohl PC- als auch Konsolenspiele ausführen. Microsoft will das Spielportfolio ausbauen, besonders für den mobilen Markt und China. Zudem wird über eine Rückkehr zu Exklusivspielen nachgedacht. Die Game-Pass-Preise werden nach mehreren Erhöhungen gesenkt.
H
Heise Onlineيتطور
Business·24.04.2026ملخص الذكاء الاصطناعي
Xbox-Strategie: Microsoft plant neues Ökosystem mit Project Helix und mehr Exklusivtiteln
Microsofts Xbox-Führung Asha Sharma und Matt Booty haben eine fundamentale Neuausrichtung der Marke angekündigt. Das interne Memo „We are Xbox“ kritisiert frustrierte Spieler, mangelnde PC-Präsenz und zu hohe Preise. Das neue Ziel ist ein globales Xbox-Ökosystem mit mehr sozialen Features. Die kommende Project-Helix-Konsole soll sowohl PC- als auch Konsolenspiele ausführen. Microsoft prüft zudem eine Rückkehr zu Spielexklusivitäten und senkt die Game-Pass-Preise.
H
Heise Online
يتطور
Business·24.04.2026ملخص الذكاء الاصطناعي
Xbox CEO'su Asha Sharma: Microsoft Gaming Markası Kaldırılıyor, Yeni Strateji Açıklandı
Xbox CEO'su Asha Sharma, Microsoft Gaming markasının kullanımdan kaldırılacağını ve bölümün Xbox olarak yeniden adlandırılacağını duyurdu. Sharma ve Matt Booty tarafından paylaşılan 'We Are Xbox' başlıklı mektupta, platformun 500 milyondan fazla oyuncuya ulaştığı belirtilirken, oyuncuların yaşadığı hayal kırıklıkları ve PC tarafındaki zayıflıklar kabul edildi. Yeni strateji donanım, içerik, deneyim ve hizmetler olmak üzere dört ana başlık altında şekillendi.
S
ShiftDelete
يتطور
تقنية·23.04.2026ملخص الذكاء الاصطناعي
Xbox's New Era: Rebranding from Microsoft Gaming, Four-Priority Strategy, and the Quest for Daily Active Players
Xbox leadership (Matt & Asha) publishes strategic memo marking 25 years of Xbox, acknowledging player frustrations with infrequent feature drops, weak PC presence, pricing challenges, and fragmented experiences. The company rebrands from Microsoft Gaming back to Xbox, adopts daily active players as new north star, and outlines four strategic priorities: hardware, content, experience, and services. The memo addresses industry shifts including mobile-first audiences, subscription models, and global competition, positioning Xbox to become a global platform connecting players and creators everywhere.
T
The Vergeيتطور
Business·23.04.2026ملخص الذكاء الاصطناعي
Xbox CEO Asha Sharma outlines 'return of Xbox' strategy at all-hands meeting
Xbox CEO Asha Sharma held an all-hands meeting revealing plans to rebrand Microsoft Gaming back to Xbox and reevaluate the company's approach to exclusive games and windowed releases. While no firm commitment has been made, the strategy could see future first-party titles like Forza Horizon 6 exclusive to Xbox and PC for a set period before arriving on PlayStation. Xbox's new focus is daily active players, with priorities across hardware, content, experiences, and services.
T
The Verge