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China's 618 Shopping Festival Kicks Off with Fierce Mobile Phone Price War
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Business·22.05.2026ملخص الذكاء الاصطناعي

China's 618 Shopping Festival Kicks Off with Fierce Mobile Phone Price War

China's 618 shopping festival has begun with a significant price war on mobile phones. Major brands like Apple, Huawei, and Xiaomi are offering substantial discounts, with e-commerce platforms adding further incentives and national subsidies, potentially lowering prices by up to 50%. This aggressive discounting is driven by brands aiming to clear excess inventory and boost sales amidst rising component costs.

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