Amazon, Alexa for Shopping'i duyurdu. Rufus ve Alexa+ birleşerek kişiselleştirilmiş alışveriş asistanı sunuyor. ABD'de 13 Mayıs 2026'dan itibaren kullanıma açık.
Amazon introduces Alexa for Shopping, a personalized AI shopping assistant replacing Rufus, offering voice and touch-enabled experiences across platforms, providing personalized recommendations, product comparisons, price tracking, and automated shopping capabilities, including purchases from other online retailers.
Amazon discontinues Rufus chatbot, integrates its features into Alexa for Shopping, a new AI-powered e-commerce tool offering personalized shopping assistance, product comparisons, and price tracking.
Amazon has expanded its built-in price tracking feature to show price changes over the past year, available in the US, UK, and India. The expansion comes as California Attorney General Rob Bonta filed a price fixing lawsuit against Amazon, accusing the retail giant of bullying vendors to raise prices at competing retailers ahead of Prime Day.
