au Flex Style

KDDI launches "au Flex Style" to sell open market smartphones

KDDI has launched "au Flex Style" under its "au +1 collection" brand to sell open market (SIM-free) smartphones, including models from Nothing and OPPO. This initiative aims to offer specialized devices without the extensive development costs of carrier-specific models, while ensuring network compatibility through KDDI's "au OPEN DEVICE DEVELOPER SITE (ODDS)". The move aligns with KDDI's mid-term strategy to focus on the consumer "Personal Growth" domain.