Whey, once a dairy byproduct, is now a high-demand product due to the "proteinmaxxing" trend and weight-loss drugs like Ozempic. This surge has led to shortages and price increases, impacting the traditional dairy and cheese markets.
The US dairy industry is experiencing a whey protein boom, fueled by GLP-1 weight loss drugs, leading to shortages and price hikes. This shift is transforming cheesemaking, with whey now a valuable co-product rather than waste, and impacting traditional dairy production.
Recent studies reveal that certain carbohydrates, particularly those rich in fiber and plant compounds like buckwheat, oats, purple potatoes, sorghum, and spelt, can help reduce inflammation and promote overall health, contrary to the common belief that all carbs increase inflammation. Refined carbs, however, are still linked to increased inflammation.
Nutritionist Josh Rowe reveals how Sabastian Sawe's carbohydrate intake during the London Marathon, consuming 230g in under two hours, was key to his historic sub-two-hour run. Rowe, from sports tech brand Maurten, estimates nutrition can boost performance by 6-8%.
