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Business·23/4/2026ملخص الذكاء الاصطناعي
UK Launches £50m Campaign Featuring CGI Squirrel 'Savvy' to Encourage Investing
The UK government has launched a £50m retail investment campaign featuring an animated CGI squirrel named Savvy to encourage the nation's cautious savers to move cash into financial markets. Backed by 20 City firms including Barclays, Aviva and Robinhood UK, the 3-5 year campaign targets seven million adults holding over £10,000 in cash savings, who the Investment Association say are losing out as cash erodes in real terms.
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Guardian Business4 د قراءة