Hong Kong's annual Cinema Day attracted a record 201,000 moviegoers across 52 cinemas offering HK$30 (US$3.83) tickets for 1,694 screenings, marking a 3.2% increase from 2025. The event achieved an 81% average occupancy rate, down 2 percentage points from last year, with shopping centres and restaurants also participating in promotions to boost the city's economy.
Hong Kong residents including housewives, stay-at-home mothers and couples rushed to theatres on Wednesday to secure HK$30 (US$4) tickets for Cinema Day, a significant discount from the standard HK$100 ticket price. Customers queued from as early as 10.30am at Star Cinema in Tseung Kwan O, with many calling for more family-friendly discounts, particularly during occasions like Children's Day.
Hong Kong residents queued from as early as 10.30am at Star Cinema in Tseung Kwan O to purchase HK$30 (US$4) tickets for Cinema Day, with normal prices at HK$100. Housewives and stay-at-home mothers were among first-time buyers, with many hoping for more family discounts, particularly for Children's Day. Children are drawn to The Super Mario Galaxy Movie.
