digital marketing

'Will poison your rice if you don’t vote for Vijay': How TVK reeled in a tsunami of votes in TN

Actor Vijay's political campaign mirrored a film release, utilizing digital marketing strategies like trailers and guest appearances to engage voters. His network of fan clubs acted as "virtual warriors," leveraging holograms, AI, and hyper-local messaging to attract first-time voters and their families, proving highly effective.