JioStar acquired exclusive TV and digital rights for The Hundred 2026 cricket tournament in India, covering all 68 men's and women's matches. This strengthens JioStar's international cricket portfolio, with several Indian women's team players also featuring in the competition.
JioStar, the Reliance-Disney venture, plans to significantly boost AI-generated content on JioHotstar following the strong performance of its AI-made Mahabharat series, which garnered 6.5 million views on its first day. The company aims to reduce production costs and is hiring AI specialists.
Zee Entertainment Enterprises is close to securing India's broadcast and streaming rights for the 2026 FIFA World Cup after JioStar's withdrawal, signaling Zee's push to expand its sports content despite challenges in monetization due to time-zone differences and economic uncertainty.
