South Korea's tourism balance hit a record post-pandemic surplus of $596.6 million in June, driven by the popularity of K-pop and local culture, ending 72 consecutive months of deficits.
South Korea's culture ministry announced plans to make K-culture a national growth engine and lay the groundwork to attract 40 million annual foreign visitors during a policy briefing in Seoul.
South Korea's Culture Ministry outlines plans to make K-culture a national growth engine, aiming for 40 million annual foreign visitors by enhancing content industries, tourism infrastructure, and regional attractions.
K-Pop artists like EJAE, BLACKPINK's Lisa, and BTS are featuring prominently in the 2026 FIFA World Cup, from the opening ceremony to the final halftime show. This highlights the elevated global status of K-culture, with experts noting its natural integration into global events and its appeal to younger generations.
South Korea will hold a 'K-Culture Festival' in Mexico throughout June to coincide with the 2026 FIFA World Cup. Events include a 'Korea Day' festival, a media facade art display, a modern art exhibition, and a Korean promotional booth.
The Seoul Culture Foundation is launching the 'Daerakro' project to revitalize Daehangno's performing arts scene by fostering pure arts, the foundation of K-culture. The initiative aims to create a vibrant cultural hub through collaborations and diverse content.
