Instagram now allows users to personalize their main feed by selecting topics they want to see more or less of, aiming to give users greater agency over their app experience. However, the feature does not extend to prioritizing posts from accounts users actively follow.
Meta is testing WhatsApp Plus, an optional subscription service for users seeking enhanced customization beyond the standard WhatsApp interface. The paid tier will allow users to pin up to 20 chats (compared to 3 for free users), access custom chat themes, personalized app icons, and unique notification ringtones. Pricing is expected to be approximately €2.49 per month in Europe and 229 PKR in Pakistan, with a potential one-month free trial. The move follows similar paid tiers from Snapchat+ and Instagram Plus, focusing on personalization rather than core functionality.
