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Retailers and food companies gear up for World Cup marketing, focusing on convenience and 'home viewing'
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Business·02.06.2026ملخص الذكاء الاصطناعي

Retailers and food companies gear up for World Cup marketing, focusing on convenience and 'home viewing'

Korean retailers and food companies are launching World Cup marketing campaigns, shifting focus from late-night snacks to convenient morning-after options and 'home viewing' packages due to weekday morning game times. Marketing highlights 'soccer games,' 'cheering,' and the color 'red,' leveraging star player Son Heung-min.

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