
Proteinmaxxing Trend and GLP-1 Drugs Drive Up Whey Protein Costs, Threatening Infant Formula Prices
The "proteinmaxxing" trend and GLP-1 weight-loss medications are driving up demand for whey protein, a vital ingredient in infant formula. This has led to a 4.8% increase in UK formula prices, raising concerns about affordability for families and prompting calls for government-imposed price or profit caps.















