SCMP News16.6.2026Business1 Min. LesezeitChina
Disney Opens Shanghai Park, Eyeing Future Growth
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- Walt Disney chairman Bob Iger highlighted China's "incredible potential" as the company opened its $5.5 billion Shanghai theme park on June 16, 2016.
- This marks Disney's first major venture onto mainland China, aiming to expand its brand beyond saturated markets.
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China represents “incredible potential” for Walt Disney, said company chairman Bob Iger ahead of the opening of its Shanghai theme park today (June 16, 2016).
The US$5.5 billion complex is the first step onto mainland soil by the Western media giant as it seeks to grow its brand beyond already saturated markets back home. And the company was already eyeing expansion, Iger said.
“China represents incredible potential for Walt Disney in the near and long term,” he told the media yesterday.
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This article was originally published by SCMP News.
