Swatch stores close for second day after crowds
Auf einen Blick
- Swatch stores in Manchester and Liverpool closed for a second day due to safety concerns after large crowds gathered to buy a new £335 pocket watch.
- The Swiss firm asked people not to rush to stores, citing potential resales for up to £16,000.
KI-generierte Zusammenfassung
Warum es wichtig ist
Swatch stores in Manchester and Liverpool were shut for a second day after queues built up again for a new £335 pocket watch. The Swiss firm closed many shops in cities across the UK on Saturday, citing "safety considerations". The "Royal Pop" pocket watch is a collaboration with luxury watchmaker Audemars Piguet.
Swatch stores in Manchester and Liverpool were shut for a second day after queues built up again, with shoppers keen to purchase a new £335 pocket watch.
The Swiss firm closed many shops in cities across the UK on Saturday, saying it was due to "safety considerations".
In a social media post following crowds at branches worldwide, they asked people "not to rush to our stores in large numbers" and said the items - which have been resold online for up to £16,000 - would "remain available for several months".
However some criticised the management of the product launch, saying the watches should be available for sale on the Swatch website and that police resources had been unnecessarily diverted.
In an online statement, the firm said: "To ensure the safety of both our customers and our staff in Swatch stores, we kindly ask you not to rush to our stores in large numbers to acquire this product.
"In some countries, queues of more than 50 people cannot be accepted, and sales may need to be paused."
One man was arrested in Cardiff while police were called to reports of people "making threats" outside the Liverpool store.
The firm launched their new "Royal Pop" pocket watch collaboration with luxury watchmaker Audemars Piguet at selected stores worldwide on Saturday.
Swatch said they were inspired by the Pop Art movement of the 1950s and 60s, describing it as "a disruptive collaboration between two icons of Swiss watchmaking".
The collection merges the avant-garde design of Audemars Piguet's Royal Oak and the modular ingenuity of Swatch's POP line from the 1980s.
An event was cancelled in Dubai, while police officers were also called to launches in France and Switzerland.
In New York, shoppers camped for a week in Times Square, with reports of some becoming unwell during the wait.
Listen to the best of BBC Radio Merseyside on Sounds and follow BBC Merseyside on Facebook, X, and Instagram. You can also send story ideas via Whatsapp to 0808 100 2230.
Worauf zu achten ist
KI-Ausblick — Möglichkeiten, keine Fakten
Swatch will likely shift future limited-edition releases to a more controlled online or pre-order system to avoid similar crowd issues.
Sehr wahrscheinlich · Innerhalb von Monaten
The resale market for the "Royal Pop" pocket watch will remain active with high prices due to its limited availability and collaboration status.
Wahrscheinlich · Innerhalb von Monaten
Offene Fragen
- Will Swatch implement a more robust online sales strategy for future limited releases?
- What specific safety measures were deemed insufficient?
- How many police resources were actually diverted, and what was the cost?
- What is the long-term impact on Swatch's brand reputation?






