Swatch CEO Nick Hayek Jr. defended the chaotic launch of the Royal Pop timepiece, which caused store disruptions globally. He cited 'overcrowding like hell' but emphasized continued production and positive consumer interest driven by social media hype.
Swatch stores in UK cities closed for a second day due to safety concerns after large crowds gathered to buy a new £335 pocket watch, with some reselling for £16,000. The company urged people not to rush to stores.
Swatch stores in Manchester and Liverpool closed for a second day due to safety concerns after large crowds gathered to buy a new £335 pocket watch. The Swiss firm asked people not to rush to stores, citing potential resales for up to £16,000.
Shoppers queue days early in Hong Kong for the 'Royal Pop' pocket watch launch, a collaboration between Audemars Piguet and Swatch, priced at HK$2,940-HK$3,150.
Following a series of cryptic newspaper ads and Instagram teasers that had watch fans speculating about its next collaboration, Swatch announced a new timepiece collection created with luxury watchmaker Audemars Piguet. Inspired by Swatch's iconic Pop watches from the '80s and Audemars Piguet's Royal Oak timepieces that first debuted in 1972, the new Audemars Piguet […]
