Business·01.05.2026KI-Zusammenfassung Tim Cook warns rising memory costs may force Apple to raise iPhone prices
During Apple's Q2 2026 earnings call, CEO Tim Cook warned that rising memory costs will significantly impact the company starting in the June quarter, suggesting these expenses may be passed on to consumers. Cook indicated Apple is evaluating a "range of options" to handle the increasing costs, which have already begun affecting margins. Meanwhile, Apple faces immediate supply constraints for Mac products including Mac mini, Mac Studio, and MacBook Neo due to SoC processor shortages, with balance not expected for several months.